Overview

Greenlight was born into a world in its digital infancy. It was 2003, Yahoo and AOL were the most popular sites in the world, and Google had just become the 6th. Businesses were just starting to question whether this ‘Internet’ could be an effective marketing channel. For Greenlight’s founders there was no question - the Internet would become a critical marketing channel for brands and businesses, and traditional agencies were unprepared, uninspiring, and ill-equipped to lead the charge.