Straight North

Total Reviews (47)

  • 5
  • Positive Review
  • by: Carmen Fiordirosa, CleanTools
  • on: July 9, 2020 at 01:44:21

Web Design & SEO for Consumer Goods Company

The redesigned website increased online sales to a point thought previously unattainable by the company. SEO metrics continue to increase each month. Straight North’s detail-oriented process works to efficiently realize the project vision. The state of our website before honestly was an embarrassment. We occupy a large market share in the automotive aftermarket but our digital presence was not evident of that. Straight North overhauled our website and really brought forth our vision. The responsive website now communicates that we’re a premium brand to every consumer that visits. We’re a small team and rely on Straight North to handle all aspects of site design and development. We’ve recently expanded into the pet and marine markets and used their GoNorth! platform to launch 2 corresponding websites this past summer. Straight North provides us ongoing SEO services as well. They write content and clean up backlinks for us. We'll approve the content and give feedback as much as we can, but they really spear-head that initiative for us.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North revamped the website of a CPG company. They provide ongoing SEO strategy, which includes written content about company products.

Change about the experience?

At first, the SEO content they produced wasn’t always well-researched. I know that the SEO content they're writing serves its purpose through keywords. But as a consumer, I could see that what's written is very shallow in terms of helpful information. It was all basic knowledge material as opposed to an in-depth write-up. That could’ve been a wrong expectation on my part, but I had a different vision for the content we put out. Additionally, some of the writers they would hire clearly wouldn’t do enough research on our products and we’d have to do a lot of corrections. After some communication, that hasn’t been a problem as of late.

Overall Feedback:

The redesigned website increased online sales to a point thought previously unattainable by the company. SEO metrics continue to increase each month. Straight North’s detail-oriented process works to efficiently realize the project vision. The state of our website before honestly was an embarrassment. We occupy a large market share in the automotive aftermarket but our digital presence was not evident of that. Straight North overhauled our website and really brought forth our vision. The responsive website now communicates that we’re a premium brand to every consumer that visits. We’re a small team and rely on Straight North to handle all aspects of site design and development. We’ve recently expanded into the pet and marine markets and used their GoNorth! platform to launch 2 corresponding websites this past summer. Straight North provides us ongoing SEO services as well. They write content and clean up backlinks for us. We'll approve the content and give feedback as much as we can, but they really spear-head that initiative for us.

  • hired for: SEO
  • hired in: 2013
  • 5
  • Positive Review
  • by: Beth Badon
  • on: July 9, 2020 at 01:42:39

Marketing Creative for Healthcare Service Evaluator

Their digital work has improved the quality of leads passed through to the sales team. Straight North is highly responsive, considerate of timelines, and proactive with insights and suggestions. They proactively seek out feedback and ways to strengthen the partnership. A lot of their work has been sales enablement pieces that help tell our story, such as print collateral and PowerPoint decks that enable our sales teams to do in-person presentations, virtual presentations, and even national conferences. They've done checklists assessments, white papers, and about 20 full product portfolio pieces (which have been versatile enough to add and remove components for specific appointments). We've also begun to work with them on pay-per-click advertising and digital media including three Instagram pages. Finally, they are working on converting current content to new templates, as well as creating new content in those templates. So in total, we have three digital campaigns, about 20 creative projects, and this one major conversion project.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Currently working on roughly 20 creative projects, three digital campaigns, and one major project converting marketing content to new templates, Straight North has been a versatile creative services vendor.

Change about the experience?

Nothing comes to mind. We really have been pleased with everything.

Overall Feedback:

Their digital work has improved the quality of leads passed through to the sales team. Straight North is highly responsive, considerate of timelines, and proactive with insights and suggestions. They proactively seek out feedback and ways to strengthen the partnership. A lot of their work has been sales enablement pieces that help tell our story, such as print collateral and PowerPoint decks that enable our sales teams to do in-person presentations, virtual presentations, and even national conferences. They've done checklists assessments, white papers, and about 20 full product portfolio pieces (which have been versatile enough to add and remove components for specific appointments). We've also begun to work with them on pay-per-click advertising and digital media including three Instagram pages. Finally, they are working on converting current content to new templates, as well as creating new content in those templates. So in total, we have three digital campaigns, about 20 creative projects, and this one major conversion project.

  • hired for: Content Marketing
  • hired in: 2017
  • 5
  • Positive Review
  • by: Bri Berte, EFM Events
  • on: July 9, 2020 at 01:40:55

Email Marketing Consulting for Professional Events Company

The client had a single point of contact that took a proactive approach to learning about the company and its target audience. Improvements to email subject headings and verbiage according to best practices yielded a 30% increase in open rates. It was very nice to work with Natalie throughout the project because I didn’t have to retell our story. She was extremely helpful and really seemed to understand our business goals. We communicated primarily via phone and email, as well as webinars for screen sharing when necessary. She also had me send her team PDF files with emails that we had written so they could track changes and send them back.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North provided a variety of marketing consultation services including email strategy, marketing automation, and SEO. They also helped to create a marketing calendar for deployment.

Change about the experience?

Not that I can think of. They did a wonderful job, and we plan to reach out to them for any further adjustments to our marketing strategy as we move forward.

Overall Feedback:

The client had a single point of contact that took a proactive approach to learning about the company and its target audience. Improvements to email subject headings and verbiage according to best practices yielded a 30% increase in open rates. It was very nice to work with Natalie throughout the project because I didn’t have to retell our story. She was extremely helpful and really seemed to understand our business goals. We communicated primarily via phone and email, as well as webinars for screen sharing when necessary. She also had me send her team PDF files with emails that we had written so they could track changes and send them back.

  • hired for: Digital Marketing
  • hired in: 2018
  • 5
  • Positive Review
  • by: Carly Lambert
  • on: July 9, 2020 at 01:39:04

Website Redesign and SEO Services for Chemical Company

The website performs significantly better in Google search rankings for key products, resulting in eight verified leads per month. Superior responsiveness sets them apart from other providers, along with the ability to communicate technical details in an easy to understand manner. Straight North did a total overhaul of our website and built out our blog. They also took over all of our search engine optimization [SEO] and pay-per-click [PPC] efforts. They bid on leads for words within Google and other search engines to help drive more traffic to our site. They targeted our key products and markets, and established a tracking system so that we can see the viable leads that come through each month. They’ll establish a target goal—such as getting X many leads or having Y ad in the top spot on Google—and develop new targets as soon as each goal is reached.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North redesigned a website and created an SEO and PPC strategy to drive traffic and increase leads. They also provide a dashboard to track metrics and allow frequent updating of keyword targets.

Change about the experience?

I don't think so. Honestly, I'm pretty happy with working with them.

Overall Feedback:

The website performs significantly better in Google search rankings for key products, resulting in eight verified leads per month. Superior responsiveness sets them apart from other providers, along with the ability to communicate technical details in an easy to understand manner. Straight North did a total overhaul of our website and built out our blog. They also took over all of our search engine optimization [SEO] and pay-per-click [PPC] efforts. They bid on leads for words within Google and other search engines to help drive more traffic to our site. They targeted our key products and markets, and established a tracking system so that we can see the viable leads that come through each month. They’ll establish a target goal—such as getting X many leads or having Y ad in the top spot on Google—and develop new targets as soon as each goal is reached.

  • hired for: SEO
  • hired in: 2017
  • 5
  • Positive Review
  • by: Nikki Strahinic, Arkus Inc
  • on: July 9, 2020 at 01:37:01

Website Redesign, SEO & PPC for Investigator

Instating a regular blogging schedule helped drive web traffic to the site. The project lead is enjoyable to work with, consistently available, and offers useful input that improves the project. Recently, the company signed another annual contract with Straight North, and highly recommends them. Straight North initially worked on PPC, and then focused their efforts on SEO. They aimed to increase our traffic using blog posts. Our previous vendor had posted very sporadically, and the team indicated that a consistent posting schedule would yield the best results for Google searches. In 2017, they executed a total redesign of our website. They also improved our app, a mobile version of the website, which hadn’t been working well previously. After describing how it needed to be changed, they executed the necessary steps. Currently, they are continuing to monitor keywords.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

To combat a lag in the economy, Straight North assisted with SEO and PPC efforts to generate new leads. The team conducted a complete website redesign, and improved the corresponding mobile app.

Change about the experience?

I asked one individual a question four times and never received a response. We wanted to be able to differentiate between phone calls that came from their team, or from Yelp. I recently received an email from a new staff member, who might be handling the account from now on in her stead.

Overall Feedback:

Instating a regular blogging schedule helped drive web traffic to the site. The project lead is enjoyable to work with, consistently available, and offers useful input that improves the project. Recently, the company signed another annual contract with Straight North, and highly recommends them. Straight North initially worked on PPC, and then focused their efforts on SEO. They aimed to increase our traffic using blog posts. Our previous vendor had posted very sporadically, and the team indicated that a consistent posting schedule would yield the best results for Google searches. In 2017, they executed a total redesign of our website. They also improved our app, a mobile version of the website, which hadn’t been working well previously. After describing how it needed to be changed, they executed the necessary steps. Currently, they are continuing to monitor keywords.

  • hired for: SEO
  • hired in: 2015
  • 5
  • Positive Review
  • by: Morgan Williams, Westfalia Technology
  • on: July 9, 2020 at 01:35:18

SEO Consulting for Set of Brand Sites

The websites have seen a significant increase in organic traffic since Straight North started. Their detailed analytics reports continue to prove the value of their services. Additionally, their customer attention and support is fantastic, making them a pleasure to work with. Their team is very helpful and friendly. They're always willing to explain any questions we may have in detail, providing any additional reporting on certain requests as needed. Caitlin and I touch base through monthly calls to go through their custom reporting dashboard, GoNorth, which shows us an overview of how our websites are performing, what leads are coming in through web forms, etc. That's incredibly helpful in understanding the value of the work that they're doing for us.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North provided SEO services for three websites, including content strategy, blogs and webpage content, keyword services, etc. They continue to maintain and monitor site performance.

Change about the experience?

It would be helpful to have a more detailed strategic end goal in mind, but overall there's not too much that I'd change about their approach.

Overall Feedback:

The websites have seen a significant increase in organic traffic since Straight North started. Their detailed analytics reports continue to prove the value of their services. Additionally, their customer attention and support is fantastic, making them a pleasure to work with. Their team is very helpful and friendly. They're always willing to explain any questions we may have in detail, providing any additional reporting on certain requests as needed. Caitlin and I touch base through monthly calls to go through their custom reporting dashboard, GoNorth, which shows us an overview of how our websites are performing, what leads are coming in through web forms, etc. That's incredibly helpful in understanding the value of the work that they're doing for us.

  • hired for: SEO
  • hired in: 2016
  • 5
  • Positive Review
  • by: Paul Hadfield, Revzi
  • on: July 9, 2020 at 01:33:45

Website Redesign & Digital Marketing for Software Firm

Straight North followed project requirements and consistently sought feedback to improve performance. The website is sleek and professional, attracting new clients and expanding the business. The team’s variety of talent means they can work on virtually any project in any stage. We gave Straight North direct access to our website, and they did an entire overhaul and numerous revisions. They also work on SEO and PPC, as well as banner ad displays that we’ll soon launch. They’ve done a variety of tasks, including writing and refining our content and creating customer-facing marketing pieces. Both Mailchimp and Intercom are integrated into the site. The design work is mainly finished, and now Straight North is working on just a few smaller projects.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North redesigned an existing website, integrating Mailchimp and Intercom into the interface. They currently manage digital marketing, including SEO, PPC, and online copy.

Change about the experience?

No, I don’t think so.

Overall Feedback:

Straight North followed project requirements and consistently sought feedback to improve performance. The website is sleek and professional, attracting new clients and expanding the business. The team’s variety of talent means they can work on virtually any project in any stage. We gave Straight North direct access to our website, and they did an entire overhaul and numerous revisions. They also work on SEO and PPC, as well as banner ad displays that we’ll soon launch. They’ve done a variety of tasks, including writing and refining our content and creating customer-facing marketing pieces. Both Mailchimp and Intercom are integrated into the site. The design work is mainly finished, and now Straight North is working on just a few smaller projects.

  • hired for: Digital Marketing
  • hired in: 2017
  • 5
  • Positive Review
  • by: Dan Coleman, E-Commerce Site
  • on: July 9, 2020 at 01:32:09

Organic SEO Campaigns for E-Commerce Website

The number of unique visitors to the site has risen since the start of Straight North’s involvement, and organic sales have increased, as well. Straight North features an attentive and intelligent team driven toward determining the most successful digital strategies. Within the first month, we saw a jump in sales. In each following month, we continued to grow, and we outperformed our sales from the same month the year before. They increased our traffic from maybe 2,000–4,000 unique visitors per month to almost 10,000 per month.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North crafts SEO strategies for different sales campaigns to increase organic traffic to an e-commerce site. They provide diagnostic assessments and offer suggestions to increase visibility.

Change about the experience?

We’d always like to reach our goals faster, but we understand this is a project that requires patience.

Overall Feedback:

The number of unique visitors to the site has risen since the start of Straight North’s involvement, and organic sales have increased, as well. Straight North features an attentive and intelligent team driven toward determining the most successful digital strategies. Within the first month, we saw a jump in sales. In each following month, we continued to grow, and we outperformed our sales from the same month the year before. They increased our traffic from maybe 2,000–4,000 unique visitors per month to almost 10,000 per month.

  • hired for: SEO
  • hired in: 2017
  • 5
  • Positive Review
  • by: Kelsey Magilton, Shipping Startup
  • on: July 9, 2020 at 01:30:48

SEO & PPC Campaigns for Startup Shipping Company

Straight North’s involvement increased online traffic and business opportunities, creating a successful engagement. Straight North features thorough researchers and talented strategists that combine their efforts to craft strong solutions. They are accessible partners that are eager to help. We have certainly addressed certain matters on our end, but Straight North’s efforts have made us a more visible option in the marketplace. Prior to their involvement, in September 2017, we averaged about 68 users a month, and we had no shipments that month. In July 2018, we had 1,200 unique visitors, and in June 2018, we had 69 shipments. We’re still very new, but relative to what we experienced before, we’ve seen a significant increase in our traffic and our business.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North coordinates SEO and PCC campaigns to increase organic traffic and sales. Straight North conducts research to determine successful markets and develops strategies to influence online visibility.

Change about the experience?

When we first started, our campaigns were more geared toward the consumer market, which is our secondary target audience behind the commercial. That was one thing we had to readjust so that we could better connect with smaller business shippers.

Overall Feedback:

Straight North’s involvement increased online traffic and business opportunities, creating a successful engagement. Straight North features thorough researchers and talented strategists that combine their efforts to craft strong solutions. They are accessible partners that are eager to help. We have certainly addressed certain matters on our end, but Straight North’s efforts have made us a more visible option in the marketplace. Prior to their involvement, in September 2017, we averaged about 68 users a month, and we had no shipments that month. In July 2018, we had 1,200 unique visitors, and in June 2018, we had 69 shipments. We’re still very new, but relative to what we experienced before, we’ve seen a significant increase in our traffic and our business.

  • hired for: SEO
  • hired in: 2017
  • 5
  • Positive Review
  • by: Owner, Canvas Vows
  • on: July 9, 2020 at 01:29:11

SEO Campaign for Online Canvas Seller

The number of visitors and the search rankings have increased markedly since Straight North was first engaged. Their consistent communication, responsiveness, and ability to work within strict budget parameters justify the investment and make them a valuable partner. Our site traffic is four times higher than it was last year. SEMrush estimates we had only 93 views a day in August 2017. In August 2018, that number has grown to 386 views a day. A big reason we increased our budget with them was because of that uptick. They continue to push things forward in order to get the site ranked up near my competitors.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Achived Results: 5

Best part of the experience?

Straight North provides SEO services, including keyword research, backlinks, and creating website content.

Change about the experience?

Do the work upfront before starting the keyword research. Making sure you understand your target market really well. That will give Straight North a better starting point to do their research, and bring their creativity to the table.

Overall Feedback:

The number of visitors and the search rankings have increased markedly since Straight North was first engaged. Their consistent communication, responsiveness, and ability to work within strict budget parameters justify the investment and make them a valuable partner. Our site traffic is four times higher than it was last year. SEMrush estimates we had only 93 views a day in August 2017. In August 2018, that number has grown to 386 views a day. A big reason we increased our budget with them was because of that uptick. They continue to push things forward in order to get the site ranked up near my competitors.

  • hired for: SEO
  • hired in: 2017