Importance of Digital Marketing: Reason You Need It

May 23, 2019 @ 2:24 PM By

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At one-point online marketing was just a new and different way to market. It opened a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else.

It’s become an integral part of what a business is to its customers.

It’s no longer enough to have a website or run some un-focused AdWords campaign. Don’t have integrated digital marketing strategies working for your business? Time is working against you because of it.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear.

Let’s look at why your business needs digital marketing to grow and thrive.

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the enough resources required to mount an online marketing campaign. Digital Marketing levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

Impact on businesses

Digital Marketing allows businesses to reinvent their marketing strategies to better connect with target customers and to stay relevant in the customer’s perspective. In the process, businesses leverage the technology-enabled tools such as emails, blogs and social media to expand the reach of their offerings.

It is penetrating deeper into the worldwide market, driven largely by innovations such as Internet of Things (IOT), extensive data integration and Big Data technologies. Businesses now realize the importance of customer behavior information and usage data to draft new marketing strategies. Furthermore, this has reinvented the advertising approaches to providing more focused and accurate messages to customers.

It provides considerable cost benefits to businesses in terms of affordability. Unlike the conventional marketing media such as a print or television, using digital media such as social media or an email can convey the message to a greater number of audiences at just a fraction of the cost. Another significant advantage of it is the ease of tracking and monitoring results through customer response patterns.


Despite the quick penetration, wider customer base and other potential benefits, few businesses, including small and large face trouble in using digital technology to effectively communicate their brand information.  One of the fundamental concerns is several companies fail to appreciate the need to invest in resource training and technology.

Businesses need Digital Marketing professionals to plan and execute digital campaigning techniques. To stay competitive in this digital age, businesses should focus on hiring professionals with strategic, creative and people skills. Such professionals should possess the digital talent to tap the technology-habituated customers. The reality however mirrors a serious shortage of digital skills, even in few of the leading, well-resourced organizations.

Rapidly advancing industry demands cutting-edge skillsets including Web designers, social media community experts, data analysts as well as strategic managers. Also, it comprises comprehensive functionalities and seemingly demands distinctive skill sets.

Governments all over the world, as well as global businesses, started identifying this type of marketing as a potential field for government-sponsored education and training campaigns. Additionally, numerous private education services providers (including online and classroom) started offering comprehensive This marketing courses ranging from mobile marketing, analytics, digital advertising, content marketing, search engine optimization (SEO), email marketing and social media.

Interaction with Targeted Audiences 

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

Caters to the Mobile Consumer 

Undoubtedly, mobile internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

Builds Brand Reputation 

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

Makes You Ready for the Internet of Things 

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.


This arena offers significant growth opportunities for the ones who love challenges and dynamic work settings amidst a rapidly changing online market trends. Students can gain experience in a simple way.

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