August 27, 2018 @ 6:45 AM By Alex Shellhammer
The digital landscape is evolving, and savvy publishers are evolving with it. There are more opportunities than ever for advertisers to reach their desired audience, no matter what platform, channel, or device consumers are using.
That’s why we launched Google Ad Manager—to help you grow revenue wherever people are watching TV, playing mobile games, noodling around on their desktops, or engaging on social media. Here are a few ways you can use Ad Manager to get the most out of your ad inventory.
Tailor your inventory to meet advertisers’ goals
Start by taking control of your inventory. Ad Manager lets you segment inventory in multiple ways, so you can meet demand for ads that reach specific audiences. For example:
Five ways to sell your inventory on Ad Manager
Regardless of how you work with buyers and advertisers, Ad Manager can help you get the most out of your inventory. So once you’ve optimized your inventory, Ad Manager can help you sell it in a variety of different ways:
No matter how you sell your inventory, Ad Manager’s rules-based management system automatically synchronizes advertiser blocks across all your deals and inventory, artfully steering clear of any conflicts. It’s a comprehensive ad sales platform that helps organize your inventory and optimize your connections to customers. By allowing you to connect all your inventory to all your advertising partners in one place, you can earn more and grow your business.