Your online presence is best described as the results Google shows, when somebody searches for your business name. This happens quite often. Consumers like to do their research, and Googling a company is one of the first things they do.
Attract New Website Visitors With SEO
SEO is commonly used to attract new visitors to a website, but it can also be used to boost the visibility of your other profiles and websites. Simple SEO strategies can be used to show positive search results when someone Googles your business name.
Our Search Engine Optimisation tips for 2019 include using SEO to build an online brand, not just promote your website. The people who are researching your business should discover you are awesome. If they think you are a trustworthy and credible provider, they will be more likely to make a purchase.
Learn about online reputation management
If you are researching how to improve your online presence, learn about online reputation management. This is the industry term for monitoring and changing the search results for your company name. Managing your online reputation is important. Every person and business benefits from looking great online.
Create an Engaging Website Design
Your company website will be the centre of your web presence, and link out to other places where you can be seen online. A professional and engaging website is a necessity, if you want to do digital marketing right.
Your website does not need to feature all of the latest design trends. But it does need be highly functional, and look fresh and appealing. Talk to an experienced website designer about the best results-driven solution for your business.
Rewrite your Web Page Titles and Descriptions
When a website ranks in search results, its page title and description are displayed. A good SEO specialist will pay attention to these short bursts of text, as they greatly influence whether a website is clicked on or not. SEO meta data writing promotes your brand in online spaces, and improves how you look in search results.
Refine your Social Media Marketing Channels
One of the best ways to improve your online presence is to refine your social media channels. Building a brand on social media is more than posting pretty pictures and following strangers who hopefully follow you back. Brands in 2019 should consult with a digital marketing professional, to develop a social media content strategy – that actually works.
Optimise your Images and Videos for SEO
SEO specialists know how to optimise images for SEO. They also know how important this is. People can search on Google specifically for image results, and you can get your own images to rank too. If your products or services are attractive or highly visual, optimised images could be a beneficial inclusion within your marketing plan.
Optimised images will also help searches for your company name look amazing. The page will be attractive, custom-branded, and extremely professional. Videos too, can be optimised for SEO – so web users can quickly see thumbnails of your best clips.
Launch a Publicity Campaign
SEO tips and tricks for 2019 should always include the use of general publicity strategies. As credible backlinks are becoming more and more valuable, businesses should actively seek publicity within online media and blogs.
Using free publicity services like SourceBottle, in Australia, is a great way to pitch a story. You will improve your search engine rankings, and appearances within the media will enhance your overall online presence.
Learn about online reputation management
If you are researching how to improve your online presence, learn about online reputation management. This is the industry term for monitoring and changing the search results for your company name.
Managing your reputation is important, whether you are trying to suppress negative customer reviews or not. Every person and business benefits from looking great online.
Team up with Professionals in SEO
Do you want to improve your online presence? Do you want to appear higher in search engine rankings? Our digital marketing team at Design Point can help you do both, and much, much more. We build brands, and promote them to their target audience.