7 Key Reasons To Update Your Brand Logo

Posted on: December 29, 2020 | Written by: Waqas D.

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Logo – An important component of your whole branding plan plays a very important role in making your business a success. But, sometimes, the branding fails against your expectations and one of the key reasons could be an underperforming logo. As you plan for your branding, we want you to consider revisiting your brand logo design and see if it serves the purpose or not.

Come, let’s discuss under what circumstances you should consider updating your brand logo and why doing so can benefit your brand.

It’s Outdated

Coca Cola, BMW, and Delta Airlines are the champions of updating their logos after every few years.

But why they do so?

To stay relevant and up-to-date with current taste of their consumers and key buyers. They know the importance of having an up-to-date logo so they always pay due attention to their business face, their brand logo design.

If you don’t want to fail your branding plans, you must review your decision to use the same logo that you didn’t update in last 10 years. And this gives you the very first reason to update your brand logo design if its outdated.

Lacks Logo Variations

Our brand logo design wouldn’t limit itself to a few surfaces and represents the organization on various places. This gives the logo a special task to be flexible yet attractive wherever you use it for branding purposes.

One of the key reasons to update your brand logo design could be its lacking the variation for different platforms that could confuse your buyers. As you design your logo, do seek this special feature that it remains attractive even in smallest sizes (incase you use it in products or freebies for branding purposes).

Lacks Values Representation

Amongst many purposes, the logo serves as the representative of a company’s business values. To better understand this concept, you can take FedEx as a prime example that uses an arrow into its negative space to represent swiftness (one of the core values of the organization being a courier company).

Here’s another cue for you to update your brand logo design if it fails to represent your business value as FedEx’s logo does.

Doesn’t Make Clear Sense

Sometimes, when brand try to be too creative without considering their core objectives with a brand logo, they end up creating a big confusion for their consumers. They want to impress everyone with such tremendous work that their designing department has done but fail to keep the element of understanding in it. Such example is of Yahoo that had to revert back to its old logo within a week a few years back.

One of the reasons for updating your brand logo design could be its confusing design that keeps everyone thinking why they created it in the first place.

Fails To Standout

If we talk about brands with most stolen designs, KFC would be the best example that was used as a brutal copy/paste inspiration. This does prove the competency of KFC’s creative abilities but it also raises questions on those brands who blindly follow the trend of copying typography logo that is traceable even by kids.

While you design your brand logo design, you must keep this in mind and never opt for easy logo design templates that resemble with big names in the industry. Because doing so might save you big bucks but eventually you’ll have to face mockery from general public for being a copycat.

Isn’t Memorable

One of the reasons for updating your brand logo is that it isn’t memorable for your consumers.

Logo plays an important role when people try to seek a specific product from a reputed company such as Apple and its iconic Bitten Apple logo. So, being a business owner, you must seek to add this characteristic of being memorable into your brand logo design if you truly want to rule over your competitors.

Isn’t Impressive

Last but not the least! A logo should be impressive in every aspect otherwise there is no reason to invest in this marketing tactic for solid branding purposes. Review your logo design and seek this very element that can set your business apart with its elegance and impressiveness.

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