Posted on: October 21, 2022 | Written by: Tania Leon, Digital Hitmen
It is no big secret that the digital marketplace is a competitive jungle where survival of the fittest is the number one rule. Even if you are the most creative, successful, and tech-savvy amongst your competitors, you can be sure others are nipping at your heels to become the best.
Trying unique strategies and stepping out of your comfort zone is not always easy. That is why the Facebook Ads Library is an indispensable source of inspiration. You can see how ads look and the reactions they get before you make changes to your marketing. It is impossible to argue with Facebook’s reach. Year after year, the social media behemoth racks up higher numbers across a vast number of categories.
With such a wide range of potential customers, companies that do not take advantage of the scope of an ad audience on Facebook are missing significant opportunities. However, you do not want to toss advertisements randomly because that would waste huge amounts of money. This is where the Facebook Ads Library comes into play.
The ad library for Facebook began as a way to improve the transparency of ads on the social media platform. Additionally, Facebook wanted to prevent debacles like those seen in recent elections and avoid any cries of election interference. However, it is useful for much more.
To start, make sure you have a Facebook account. Even though you do not need an account to access the ads, there are some features that only Facebook members can use.
Consider the fact that the ads library for Facebook is,
Think about the potential that comes from viewing ads from around the world (including your competitors’ ads), being able to study them, and finding inspiration to create better ads for your own business. That is what the Facebook Ads Library is handing to you. What will you do with the information?
The simplest way to access the library is to enter the URL facebook.com/ads/library into your browser.
Once you are there, you can start by searching for a brand and clicking what you want to see from the drop-down menu. For example, searching for Woolworths will get you an extensive list of Woolworths products so you can choose what is relevant to you and your company.
The following page will show the advertiser’s information. This includes:
You will see a grid when you scroll further. You can choose an ad, click “See Ad Details”, and get more information about the specific Facebook ad.
The report feature gives you the option to change your general search. You can filter to find ads that focus on important social issues, politics, or elections. You can break down this data as well.
Now you can see what competitors do with their Facebook ads in Australia, Canada, or any other region you choose. These specifics are only by country but eventually will become even more narrow.
You also can see how much others are paying and if you should change your strategies based on the competition’s moves.
Some filters are naturally more helpful in specific niches, but these three can help you learn some valuable information.
A considerable part of compiling data is for you to get fresh ideas about how to run profitable Facebook ads. Here are some ways to get the most out of the Facebook Ads Library.
Seasonal planning of advertisements is critical to your success. Timing is not just about days of the week or which hour of the day you should plan for an ad. Scope out when other companies start running their ads for Halloween, Black Friday, or Mother’s Day, so you are not left behind. Use historical data to sneak ahead of the curve with your competitors.
These ideas are just a few of the ways the Facebook Ad Library can help you improve your advertising and boost your company’s presence on social media platforms.
If you are struggling with creating fresh and exciting ways to grab your customers’ attention, remember that you do not have to go it alone. You do not need to feel daunted by the competition. Use it to energise your marketing. Instead of resting on past successes, you should dabble in something new. Reach out to the digital marketing experts at Digital Hitmen. You can count on them for excellence in SEO, web design and online marketing strategies to elevate your business to the next level. For over a dozen years, the team has helped hundreds of companies like yours become kings of their industry’s jungle.
About the author:
Based in Perth, Digital Hitmen is a leading Australian digital marketing agency whose mission is to provide brands with impeccable digital execution and guaranteed results. Our team of experts will expand your brand’s digital footprint, increase traffic, and convert that traffic into sales. We work tirelessly to remain the most innovative and results driven digital marketing agency in Australia. Utilising our extensive knowledge in the digital space, and a passion for providing executional excellence, we work with you to execute a customised foolproof plan for digital domination.