Posted on: June 2, 2022 | Written by: Dallas SEO Dogs
We all know that success in search hinges on your site’s search engine optimization (SEO) strategy. A great strategy decreases bounce rates, boosts rankings visibility, and increases engagement.
While you may think SEO stops after search engines crawl your site, on-page optimization is only part of the battle.
Keywords, blogging, and other familiar SEO practices are 70 percent of what matters. There is a world of off-page optimization that rounds out your best practices.
Let’s uncover how both off-page and on-page optimization help your long-term rankings.
Although they are different practices, on-page and off-page SEO work together to help your site succeed.
On-page SEO is the direct improvement to your site, while off-page efforts increase your site’s popularity and brand authority.
On-page SEO is what you likely think of when you hear “SEO.” On-page optimization is work you perform on your own pages that improves visibility.
Any work you do to your site that ensures Google bots can crawl and index it is on-page SEO.
Common on-page optimization efforts are:
On-page optimization improves your site’s user experience. Search engines recognize sites that please audiences and rank those sites higher in relevant search results.
Let’s get into how on-page SEO actually improves your site’s user experience.
Great content will always be “king.” Keywords and internal linking give quality content a better shot at ranking. Yet, if the content isn’t relevant or useful, all the optimization in the world won’t get it off of the ground.
Quality content that ranks has these features:
Page speed is a massive ranking factor for on-page SEO. Your audience needs answers, fast. If your web pages take longer than 2 seconds to load, they’ll lose interest and move on.
Poor page speed leads to:
Mobile devices are the most prominent way people search for information. You must optimize your web pages for mobile-friendliness. Without mobile optimization, your site may display poorly on mobile devices. Don’t lose potential customers to competitors that put mobile friendliness first. Make sure this is one on-page effort you put at the top of your SEO strategy goals.
Each of these on-page factors uses keywords and content that help your site stand out on SERPs. They’re some of the most important elements of on-page optimization because they:
Optimizing with these 3 factors in mind will improve your site’s navigation, user experience, and indexing.
Linking to pages within your own site is useful for audiences and search engines. Internal linking lets audiences explore your site and dig deeper into a subject that interests them. It also leads to quicker conversions and sales.
Internal linking typically uses a keyword as anchor text. This practice offers a preview of a page’s content and helps search engines find your new content and index it!
Alt-text is an attribute in an image’s HTML that describes what the image is. The SEO benefits of alt text are:
Improved user experience on screen readers
Image details that improve search relevance and performance
Once you’ve finished your on-page optimization, it’s time to promote your new content. Off-page SEO is where your site gains authority across third-party sites.
Off-page SEO plays a smaller role in your success. But as your site’s authority grows, so will your search engine results page (SERP) rankings.
Off-page SEO practices are:
The quality of the backlinks that lead back to your site is one of the most important off-page SEO qualifiers. As more sites link to your content, Google sees you as an authority and improves your site’s ranking.
Getting backlinks isn’t as simple as buying them. In fact, that practice is black hat SEO that goes against Google standards.
Quality link building is hard work that pays off through these practices:
GBP is one of the best ways to control the information Google receives about your business. As you build your GBP, you provide essential details about your business that boost your local search success.
The following GBP details help determine your site’s authority on local search:
While on-page SEO doesn’t affect your GBP, the quality of your site still matters. An enticing GBP is worth nothing if your site isn’t user-friendly and relevant.
Page rank isn’t linked to your business’s social media popularity. Yet, if your content is excellent and your audience shares it, the clicks and link shares will improve your site’s authority.
No matter your site’s optimization needs, Dallas SEO Dogs has the expertise to help. We approach each site with a unique strategy that helps our clients become authorities in their industry.
We’d love to meet you and learn more about your business!
Reach out today and schedule your free consultation with a member of our team.
About the author:
Dallas SEO Dogs is an award-winning, full-scale digital marketing team. We are experts in SEO, Google/Yahoo/Bing Ads, display and retargeting ads, social media advertising and content marketing. Our talented team of designers and developers creates websites that both users and Google love—including WordPress websites, eCommerce stores and enterprise applications. For more than 15 years, we have created digital strategies for businesses of all types and sizes worldwide. We continuously learn and innovate, adapting our strategies to the ever-changing digital world. As a medium-sized agency with a reasonable growth plan, we remain committed to offering top-level customer service and expertise. Regardless of budget, our primary goal in every project is to help our clients grow by delivering the highest return possible for their investment.