Privacy, Consent, and What You Leak to Third-parites
Posted on: November 19, 2021
| Written by: Peter Jaffray, ChoiceOMG
When you have a website with a decent amount of traffic, it is very likely you will find a few things. First, you will be providing Google data through Analytics, Google Authentication, or Advertising. Second, you will find at least one of a few tracking cookies like the Facebook Pixel or a Mobile App in the cookies.
This data is collected server-side and fed into massive databases of audience-building marketing data. Data management and planning play a vital role in digital marketing, and we are probably already collecting a lot more information from our users than most are aware.
About the author:
Pathological digital marketer, language geek, technology lover, digital globetrotter, jazz enthusiast, salsa semi-hoofer, and a team player!
As a Managing Director, I have led initiatives related to Google Partnerships, Facebook Marketing, US Digital Marketing strategies and client acquisition, as well as leading and managing Web and Search Teams.
Hablo español, I work and dream in English. Me defiendo en francés...
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