When you have a website with a decent amount of traffic, it is very likely you will find a few things. First, you will be providing Google data through Analytics, Google Authentication, or Advertising. Second, you will find at least one of a few tracking cookies like the Facebook Pixel or a Mobile App in the cookies.

This data is collected server-side and fed into massive databases of audience-building marketing data. Data management and planning play a vital role in digital marketing, and we are probably already collecting a lot more information from our users than most are aware.

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