Creative & rollout
As the book is full of vibrant, colourful recipes we made sure the creative highlighted this by focusing on the cut-out dish alongside a selection of bold primary colours which stood out from the usual colour palettes seen in many other vegetarian books.
Penguin Books have rolled out the campaign internationally, across various platforms from out of home billboards and digital displays to all forms of social media and online advertising.
Revenue: Under $250,000
Firm Size: 10 - 49
No of Clients: 30+
|Client List:||Penguin Books, British Red Cross, Penhaligon's, Comptoir Libanais, Pho, Saatchi, Jamie Oliver, Dazn and Opta.|
|Services:||Web Design, Digital Strategy, Branding|
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