Overall Feedback:
Ignite answers a question, tells us why it is important, and makes sure that we understand their response. Flexible and caring, Ignite Visibility has proven themselves to be a committed partner. From significant traffic improvement to an increased number of qualified leads, they\'ve also succeeded in terms of metrics. Ignite Visbility also offers knowledge sharing and transparency into project management. I don’t know what the design output is going to be, but I have seen the senior designer’s previous work, and I am very excited about it. From February–March, we saw pretty great gains in our SEO performance, including a lift in the number of keywords that our blog had on page one. In March only, we gained 132 keywords. Our franchise ventures each have their own page, and, collectively, those pages saw a lift month over month. They grew by 20% in sessions and 21% in users. Organic traffic to the homepage was up 10%. Ignite Visibility had an insight that 21 of our top 22 top-visited pages were blog posts, and they recommended that we add an inquiry form to our blog post. We did that, and we are seeing inquiries come through from it. There have been a couple of bumps along the road, but there have only been a few migrations in my career that have gone perfectly. When a couple of things happened, Ignite Visibility’s team handled them very well, working hard without complaining. They treated the migration just like I would have, and I am responsible for owning it. I felt like we were all a part of the exact same team. It started off a little rocky. I came to meetings with questions that I expected the team to answer, and I communicated my expectations when that didn’t happen. Ignite Visibility listened to us and was able to change, pick up the pace, and come more prepared. I have been very happy with that ever since that communication. We started out with two separate weekly Zoom calls: one for the SEO team and one with the web development team to discuss feedback. Ignite recommended that we form a single call so that everyone can hear each other. We talk about SEO first and design and develop second, and it’s been very beneficial for both our team and Ignite. I also send them emails if I think of other questions between our meetings. We set the agenda for the meetings the day ahead of time. Ignite sends me a notice of what the agenda is, and then I add my questions and topics that I want to cover so that they can prepare. What did you find most impressive about them? It’s been clear that Ignite Visibility cares about its customers since I first interviewed them at my previous job. Additionally, their strategy revolves around performance, and not just for organic traffic, but sales. I don’t care if I see a 20% lift in organic traffic if it’s not bringing me qualified traffic and increasing leads. They are very accommodating in our standing in that aspect. I also like how transparent they are about sharing case studies, as well as the templates that they use to track projects. This shows us how detailed they are and what their process is like. By answering our basic questions, we learned how much pride they take in educating their clients. Other vendors that we’ve worked with respond to our questions with vague, unimpressive answers. Ignite answers a question, tells us why it is important, and makes sure that we understand their response. Ignite supported us the entire way, diving in without question and successfully completing the migration. I am a part of a very small but mighty team, and I was prepared to do a lot of the heavy lifting myself or bring in interns to get it done. Every time I pose a question to Ignite, like how to perform QA, record all the URLs we’re bringing over, or ensuring our redirects are set up correctly, they explained how they would do it themselves. They alleviated a lot from my plate so that I could work on other tasks. Finally, we asked them to have a couple of development resources certified in HubSpot, and they were happy to get their people certified.
Any areas they could improve?
There are two items I could say. The first is the previously mentioned communication issues, where their team didn’t have answers for questions related to our timeline and tasks that they were owners of. After I communicated that to them, the situation was fixed immediately. The other issue was the junior designer working on the website. I know that Oscar was working with him to ensure that the deliverable would work for us, but early on we noticed that we weren’t going to get across the finish line with that designer. His deliverables along the way weren’t meeting our expectations, and we gave feedback. They’ve been flexible, thankful, and able to accommodate us.