DIGIDAY+ MEMBER EXCLUSIVES
How Snapchat, Meta, Pinterest and Google are eyeing up TikTok ad dollars
Timing is everything when it comes to these moves, and the underlying messages are certainly not lost on advertisers.
A look at Google's latest cookie extension
Media
Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.
How sending fewer emails and content previews improved The New Yorker’s newsletter engagement
The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that.
The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture.
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Marketing
Pitch deck: How Amazon is talking to marketers about Performance+
It’s designed to make campaign creation and management as easy as possible, and sits within Amazon’s demand-side platform.
Why Purina’s premium brand sees eye-tracking as a viable replacement for third-party cookies
The pet food brand is using attention as a stand-in measure for performance.
Ikea launched an AI assistant earlier this year. Has it actually driven sales?
Three months on, the retailer’s data chief explains how it’s measuring the impact of its AI assistant.
Future of TV
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.
Inside YouTube’s 2024 upfront pitch to advertisers
YouTube is updating its YouTube Select program that packages top creators’ channels, adding creator takeovers and introducing a new AI-powered ad product.
Research Briefing: Marketers are set to increase their upfront spending this year
In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.
Media Buying
Horizon’s Blue Hour social shop partners with platform Key to launch talent management tool
Horizon Media’s social content agency Blue Hour Studios and talent management platform Key are partnering to develop a talent platform called Swell Audience Network.
‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit
At the Digiday Programmatic Marketing Summit, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor.
Media Buying Briefing: How the upfront has changed over the last 30 years
What used to be a relationship business with finite parameters has become tech-heavy and snarky. Could this be the end so long predicted?
Podcasts
Research
Changing laws and perceptions are driving employers to tweak their policies to avoid shrinking their talent pools.
Changing laws and perceptions are driving employers to tweak their policies to avoid shrinking their talent pools.
In the ever-evolving world of athleticwear, inclusivity and cultural sensitivity are becoming paramount for brands. British athleisure brand Gymshark has taken a significant step toward inclusivity by introducing a hijab into its athleticwear line for $30, available globally.
In the ever-evolving world of athleticwear, inclusivity and cultural sensitivity are becoming paramount for brands. British athleisure brand Gymshark has taken a significant step toward inclusivity by introducing a hijab into its athleticwear line for $30, available globally.
On this week’s Modern Retail Rundown: Target lowers its prices, Amazon reportedly plans a big Alexa upgrade and Macy’s says it’s seeing newfound customer traction.
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Member ExclusiveResearch Briefing: Amazon faces increased delivery competition
On this week’s Modern Retail Rundown: Target lowers its prices, Amazon reportedly plans a big Alexa upgrade and Macy’s says it’s seeing newfound customer traction.