Verde Voice
Public relations and digital marketing change fast. In service to our clients and the strength of the markets we serve, we’re always on the hunt to identify what’s on the horizon, and how these technologies, trends, and channel developments might (or might not) be leveraged as actionable solutions.
For news, analysis, and the occasional less reverent content, follow our blog, The Verde Voice, and subscribe to the Channel Mastery Podcast.
Snowsports Industries America (SIA), the premier trade association representing the winter outdoor industry, is excited to share an early look at key data from the organization’s Winter Sports Annual Participation Preview and End of Season ’23-’24 Winter Enthusiast Insights Report. Both reports shed light on the health, vitality and nuances of the industry, and will be available only to SIA members in early June in time for sales meetings and season re-caps.
Astronaut Ice Cream, the original source for freeze-dried astronaut ice cream developed with NASA in 1974 is proud to announce that it has been awarded the prestigious STEM.org Authenticated™ trustmark. STEM.org is the leading and exclusive third-party validator of STEM toys, games, and other learning resources. This recognition not only validates the educational value of Astronaut Foods, but also opens up new opportunities in the rapidly growing educational and STEM markets. The timing for receiving the authentication this year also coincides with the brand’s 50th-anniversary celebration.
With an eye toward creating a product that helps more people get into gym and rock climbing, SCARPA, maker of premium high-performance footwear for mountain sports, introduces the Reflex VS, an exclusive introduction this spring with Movement Climbing Gyms in the U.S. and MEC in Canada. Longtime SCARPA athletes and professional climbers Alex Puccio and Sean McColl called out its exceptional construction and durability at an approachable price of $99 U.S.
Mammut proudly unveils the Core Protect Rope, a revolutionary new climbing rope that combines the brand's longstanding mission of safety and innovation in mountain gear. Featuring Mammut's patented Core Protect technology and an additional aramid protective layer, the Core Protect Rope significantly enhances cut resistance without compromising weight, dynamics, and handling.
We’re social and love adventures
The Verde crew spans across the San Juan Mountains, the Rockies, to the Tetons and out west to the Cascades. Join in on our adventures on Instagram.