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em A campaign is only as good as its targeting and targeting is only as good as your Ideal Customer Profile Do you know your ICP Here s how to find it em h strong Eliminate Outbound Guesswork with Ideal

Are you a quitter When the going gets tough and the leads get reluctant do you give up When a sale wavers and it s nearing five do you go home When they say em I have to think about

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em Multichannel marketing is incredibly important That might seem like an obvious statement in this digital day and age but you d be surprised how few actually get it right em Imagine if there was only one channel on TV