Search is changing. Instead of scrolling through a list of links, people are now asking AI tools direct questions and getting a single written answer in return. That shift is why a new term has entered the SEO conversation: GEO, or Generative Engine Optimisation.

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Kalen is a digital marketing professional with 5+ years of experience across various channels. He specialises in local SEO and YMYL sectors, combining strategic thinking with a client-focused approach to achieve measurable and meaningful results.