Overview

Since 1985 we have specialized in Real Estate & Digital Marketing. In the early 1920s, the term Marketing still did not exist, already my Great-Uncle Fernando Pessoa wrote: The study of the public, that is, of markets, is of three orders - economic, psychological and properly social. That is, to enter a market, whether domestic or strange, you must 1) Know the conditions of economic acceptance of the article, and those in which it works, and in which it offers, the competition. 2) Know the nature of the buyers, so as to price issues know the best way to present, distribute and claim the article. 3) Find out what are the special circumstances, if any, that, deep and social or political, or superficial fashion or moment, require certain corrections in the result of the two previous studies.