Overview

that prominent search queries were being suppressed by a clumsy account structure, that was far too reliant on broad match keywords to deliver results. We restructured the account in a matter of weeks, and delivered dynamic landing pages via Unbounce to solidify the user journey from both ends.

Following go-live of the new structure and landing pages, the account quickly saw an upturn in performance, delivering a 260% increase in Conversion Rate within a matter of weeks. Moreover, this also resulted in a 54% efficiency in cost per lead, due to superior relevancy throughout the user journey.