Overview

Brandgenuity is an award-winning, full-service global brand licensing agency based in New York with offices in London, Munich and Hong Kong. Brandgenuity extends iconic brands into new products, experiences, and services via licensing. Our full suite of agency services includes program analysis, strategic licensing planning, prospecting, legal services, retail development, program management, and royalty management. Brandgenuity clients include BMW, Budweiser, Corona, Arm & Hammer, Welch’s, NFLPA, Planet Fitness, Hawaiian Tropic, Playtex, Edge, MTV, Comedy Central, MGM Studios, and Oddbods, among others. The agency also has a consulting division that assists manufacturers in identifying and acquiring brand licenses.