Overview

Campus owns and operates CollegeFest; the most heavily attended back-to-school event in New England which attracts thousands of college students each year.  CollegeFest is a Boston institution featuring live music and free swag from local and national sponsors. CEO Paul Tedeschi is a veteran youth marketer having worked in the field for over 25 years. Paul works closely with clients to develop innovative marketing campaigns with “big ideas” for brands that drive selling, customer acquisition and brand awareness. Paul started his first agency, Collegiate Advantage, during his junior year at BU’s College of Communication. He then went on to become co-founder and CEO of Mr. Youth (now MRY), where he created and managed large scale acquisition and branding programs for Microsoft, Ford, Citi Bank and Scion among others.