Overview

general public—informing them of the issues and inciting them to action. The result is an online educational campaign centered around an informational website.

Tactics: Website development, content development, social media and digital ads management, and public relations

Focus: Current news, negotiation updates, video creation and sharing, special events, links to website and campaign petition

Our Role: Marketing agency of record for the comprehensive campaign, front to back and day-to-day management

Results: 

This campaign is currently in its second week of being live, so results are extremely young. The following results are from the first week of the campaign (2-21-19 through 2-28-19).

Website Results:

• 3,595 users
• 11,348 pageviews
• 1:56 avg session duration
  

Facebook Page Results:

• +710 new fans
• 148,203 impressions
• 147,539 post impressions
• 81,102 organic impressions
• 66,450 paid impressions

Facebook Ad Results:

• 75,998 ad impressions
• 639 inline clicks
• $1.19 CPC ($760 ad spend)

Publicity

• PRNewswire campaign press release
• Published 976 times
• Articles written in Inc.com, Boardingarea.com, NBC, and CBS

Petition: 12,000 change.org signatures

Project Details URL Visit Project Date February 2019 Client Transport Workers Union of America Copyright Transport Workers Union of America Video https://youtu.be/A47i7co-ui0