Overview

Since 2007, Green Leads has generated pipeline for thousands of companies. One lead, one meeting, one sales conversation at a time. Headquarters in Boston, MA with offices in Dublin, Ireland and Jamaica. With dozens of partners, hundreds of satisfied customers, and thousands of executed campaigns to our credit it would be difficult to find another lead-generation and appointment setting firm with the experience of Green Leads. ● MQLs (Marketing Qualified Leads): A lead that fulfills the service level agreement (SLA) between marketing and sales - a lead that meets: the ICP Persona requirements, has accepted a customer’s promoted marketing asset (content syndication) and has shown some level of interest in learning more about their company and offerings. ● HQLs (Highly Qualified Leads): A lead that fulfills the service level agreement (SLA) between marketing and sales - a lead that meets: the ICP persona requirements, has accepted a customer’s promoted asset, has shown some level of interest in learning more about their company and offerings, has answered qualifying questions, and expressed an interest in talking to one of the customer’s sales reps. ● Outsourced SDR/LDR (On Demand staff): Certain projects require very customized solutions where an FTE or fee-based model is most effective since a repeatable results process is not part of the scope. Green Leads has the flexibility with its experienced staff to offer this solution to meet the client’s customized needs. ● SQLs (Sales Qualified Leads): A Sales Qualified Lead is a lead that Sales has accepted as a scheduled appointment. It fulfills the service level agreement (SLA) between marketing and sales - a lead that meets: the ICP Persona requirements, has shown some level of interest in learning more about their company and offerings, has answered qualifying questions, and scheduled an appointment with one of the customer’s sales reps.