Overview

We have been in branding for 5 years, and in that time we have seen brand builders take on tasks they weren\'t prepared for. We\'ve also seen them farm out tasks they could be doing for themselves. Seeing these things shaped our branding methodologies and the ways we think about strategising to increase visibility and sales. Even more, our own missteps brought us to deeper understandings of what doesn\'t work, why it doesn\'t work and what would work better.