Overview

Maldonado Communications is a positioning and brand strategy consultancy for senior leaders who have left corporate to build their own consulting practice. Founded by Michelle Maldonado, the practice specializes in diagnosing and resolving brand positioning fractures through a proprietary framework called the Positioning Stack, a four-layer diagnostic process that clarifies ideal client focus, point of view, cross-channel consistency, and messaging. Additional offerings include the Brand Build Collective, a group coaching program, and AI-integrated positioning services that translate locked strategy into working content workflows.