Metrics Matter Consulting Services



Arvinder founded Metrics Matter to offer small and medium businesses access to the same quality of digital marketing and analytics insights and execution that large companies have through their in-house teams.

She has over twenty years of experience in consulting, digital marketing and strategy with Fortune 500 companies, and has worked across geographies to drive business results. Before founding Metrics Matter, she led digital customer engagement for Capital One. Arvinder is a mentor with two non-profits, SCORE and Pacific Community Ventures, that provide business advice to start-ups and small businesses.

Arvinder is a proud Longhorn (McCombs School of Business, University of Texas at Austin) and a graduate of the Indian Institute of Management, Ahmedabad. She lives in Richmond, VA with her husband and her son.

Arvinder leads client engagements and taps into an established network of partner firms and professionals based on client need. If you have questions about our services, please drop us a line at [email protected]


  1. Website and User Experience Audit
  2. Digital Marketing Audit
  3. Paid Search
  4. E-mail Marketing


Contact Name:

Phone Number: 937.573.7323

Primary Address

12017 Bennett Ct. , Glen Allen, VA, United States 23059

Social Media

Key Facts
Services: PPC, Digital Strategy, Conversion Optimization
Founded: 2017
Revenue: $5 million
Firm Size: 2 - 9
No of Clients: 30+
Client Name: SearchBlox Software Acoustical Solutions Filter Products Company GreeneStep Technologies Newtel Software
Key People:

Metrics Matter Consulting Services - Listing in June 2022


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