Overview

Anthem Marketing Solutions helps clients increase the long-term value of their customers, by deploying an array of structured analytic tools and methodologies to develop insight-driven strategies from all available data sources. We\'ve been Big Data practitioners for years, since long before anyone thought to put that label on it – and we understand it’s not about handling the scale, but distilling the right insights no matter what the volume or the source, and taking that to action.

Anthem’s team combines a heritage in traditional direct marketing with cutting-edge media savvy, allowing our solutions to apply equally and effectively across both analog and digital channels including mobile, social, and other emerging media platforms.