Overview

created and chosen for a specific purpose and for a specific person.

Content ideas drove ads and ad ideas drove content. Lead and remarketing display, native, and video ads; email marketing, a series of landing pages to fulfill whichever content stream the user interacted with; social recommendations and custom content creation were all tactically served to Tourism’s designated market segments.

All of this, along with suggestions for future content capture, and the client’s mirrored approach to their social media, led to a robust and immersive presence in 2018.