Overview

Because of a lack of market research, the content was off-target and using the incorrect industry vernacular, making it nearly impossible for the intended audience to make it to the website through organic search.

To truly understand their environment and bridge the gap between the solution our client was offering and their ideal client, we had to do our research. This phase of our process was critical! Without the research, we would risk creating content that speaks to the wrong audience or was completely irrelevant to the right audience.

To be successful, we started by addressing the exact challenges our client was struggling to address.

Read more here: https://www.responsify.com/success-story/how-we-increased-a-technology-companys-web-traffic-by-321-35/