COMPANY PROFILE

Overview
Straight North is an Internet marketing agency specializing in SEO, PPC and responsive websites. We help firms increase sales leads and e-commerce revenue. Our core service is SEO. We have helped hundreds of clients improve organic search visibility since 1997. We are the only SEO company that validates and reports all sales leads from phone and forms.
Primary Address
211 W Upper Wacker Dr, Suite 1800, Chicago, IL, United States 60606
Other Address
1001 W. 31st Street, Suite 100, Downers Grove, IL, United States, 60515

United States,
Actions
  • Contact Name: David Duerr
  • Phone Number: 866-636-0417
  • Website:Visit Website
Key Facts
Founded: 1997
Revenue: Above $10 million
Firm Size: 50+
No of Clients: 100+
Client List: Chicago Bears, Fiserv, Nicor Gas, Hub Group, UPS, HomeAdvisor, Harvard, Trustwave, New City Moving, Advanced Technology Services, Follett, Pro Stock Hockey, Mrs. Prindables & Affy Tapple, INE, Joint Commission, Modern Bathroom, National Louis University, Global Verification Network, Go Ship, Figo Pet Insurance
Services: SEO, Web Design, Digital Marketing, PPC, Social Media Marketing, Web Development, SEM, Ecommerce SEO, Content Marketing, Ecommerce PPC, Enterprise SEO, UI-UX Design, Digital Strategy, Local SEO, Email Marketing, Automotive, Digital Design, Local PPC, Direct Marketing, Virtual Reality, Graphic Design, Dental SEO, B2B Service, Advertising, Experiential Marketing, Video SEO, Video Production, Real Estate SEO, PPC Remarketing, Automotive SEO, Enterprise, Influencer Marketing, Web Marketing, Video Marketing, Mobile SEO, Branding, Voice SEO, Shopify SEO, Financial, Creative Agencies, Restaurant SEO, Franchise, Google Ads Management, Hotel SEO, Legal SEO, Bing PPC Management, Healthcare, Medical SEO, Facebook Advertising, Multilingual SEO, LinkedIn Advertising, SEO Reseller, SEO Training, SEO Consulting, Instagram Advertising, YouTube Marketing, SEO Copywriting, Marketing Automation, Link Building, Inbound Marketing, Mobile Marketing, Retail, Landing Page Optimization, Real Estate PPC, Conversion Optimization, Event Marketing, Internet Marketing, Site Audit, ICO Marketing, Display Advertising, Mobile App Marketing, Lead Generation, IT Services & Consulting
Key People: Aaron Wittersheim - Chief Operating Officer
Frank Fornaris - Chief Financial Officer
Joseph Cahill - Chief Strategy Officer
Rankings in October 2020 - Straight North
Sponsorship in October 2020 - Straight North

 

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Total Reviews (47)

  • 5
  • Positive Review
  • by: Carmen Fiordirosa, CleanTools
  • on: July 9, 2020 at 01:44:21

Web Design & SEO for Consumer Goods Company

The redesigned website increased online sales to a point thought previously unattainable by the company. SEO metrics continue to increase each month. Straight North’s detail-oriented process works to efficiently realize the project vision. The state of our website before honestly was an embarrassment. We occupy a large market share in the automotive aftermarket but our digital presence was not evident of that. Straight North overhauled our website and really brought forth our vision. The responsive website now communicates that we’re a premium brand to every consumer that visits. We’re a small team and rely on Straight North to handle all aspects of site design and development. We’ve recently expanded into the pet and marine markets and used their GoNorth! platform to launch 2 corresponding websites this past summer. Straight North provides us ongoing SEO services as well. They write content and clean up backlinks for us. We'll approve the content and give feedback as much as we can, but they really spear-head that initiative for us.

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Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Archived Results: 5

Best part of the experience?

Straight North revamped the website of a CPG company. They provide ongoing SEO strategy, which includes written content about company products.

Change about the experience?

At first, the SEO content they produced wasn’t always well-researched. I know that the SEO content they're writing serves its purpose through keywords. But as a consumer, I could see that what's written is very shallow in terms of helpful information. It was all basic knowledge material as opposed to an in-depth write-up. That could’ve been a wrong expectation on my part, but I had a different vision for the content we put out. Additionally, some of the writers they would hire clearly wouldn’t do enough research on our products and we’d have to do a lot of corrections. After some communication, that hasn’t been a problem as of late.

Overall Feedback:

The redesigned website increased online sales to a point thought previously unattainable by the company. SEO metrics continue to increase each month. Straight North’s detail-oriented process works to efficiently realize the project vision. The state of our website before honestly was an embarrassment. We occupy a large market share in the automotive aftermarket but our digital presence was not evident of that. Straight North overhauled our website and really brought forth our vision. The responsive website now communicates that we’re a premium brand to every consumer that visits. We’re a small team and rely on Straight North to handle all aspects of site design and development. We’ve recently expanded into the pet and marine markets and used their GoNorth! platform to launch 2 corresponding websites this past summer. Straight North provides us ongoing SEO services as well. They write content and clean up backlinks for us. We'll approve the content and give feedback as much as we can, but they really spear-head that initiative for us.

  • hired for: SEO
  • hired in: 2013
  • 5
  • Positive Review
  • by: Beth Badon
  • on: July 9, 2020 at 01:42:39

Marketing Creative for Healthcare Service Evaluator

Their digital work has improved the quality of leads passed through to the sales team. Straight North is highly responsive, considerate of timelines, and proactive with insights and suggestions. They proactively seek out feedback and ways to strengthen the partnership. A lot of their work has been sales enablement pieces that help tell our story, such as print collateral and PowerPoint decks that enable our sales teams to do in-person presentations, virtual presentations, and even national conferences. They've done checklists assessments, white papers, and about 20 full product portfolio pieces (which have been versatile enough to add and remove components for specific appointments). We've also begun to work with them on pay-per-click advertising and digital media including three Instagram pages. Finally, they are working on converting current content to new templates, as well as creating new content in those templates. So in total, we have three digital campaigns, about 20 creative projects, and this one major conversion project.

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Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Archived Results: 5

Best part of the experience?

Currently working on roughly 20 creative projects, three digital campaigns, and one major project converting marketing content to new templates, Straight North has been a versatile creative services vendor.

Change about the experience?

Nothing comes to mind. We really have been pleased with everything.

Overall Feedback:

Their digital work has improved the quality of leads passed through to the sales team. Straight North is highly responsive, considerate of timelines, and proactive with insights and suggestions. They proactively seek out feedback and ways to strengthen the partnership. A lot of their work has been sales enablement pieces that help tell our story, such as print collateral and PowerPoint decks that enable our sales teams to do in-person presentations, virtual presentations, and even national conferences. They've done checklists assessments, white papers, and about 20 full product portfolio pieces (which have been versatile enough to add and remove components for specific appointments). We've also begun to work with them on pay-per-click advertising and digital media including three Instagram pages. Finally, they are working on converting current content to new templates, as well as creating new content in those templates. So in total, we have three digital campaigns, about 20 creative projects, and this one major conversion project.

  • hired for: Content Marketing
  • hired in: 2017
  • 5
  • Positive Review
  • by: Bri Berte, EFM Events
  • on: July 9, 2020 at 01:40:55

Email Marketing Consulting for Professional Events Company

The client had a single point of contact that took a proactive approach to learning about the company and its target audience. Improvements to email subject headings and verbiage according to best practices yielded a 30% increase in open rates. It was very nice to work with Natalie throughout the project because I didn’t have to retell our story. She was extremely helpful and really seemed to understand our business goals. We communicated primarily via phone and email, as well as webinars for screen sharing when necessary. She also had me send her team PDF files with emails that we had written so they could track changes and send them back.

Read Full Review
Experience Ratings
  • Quality of Services: 5
  • Response Timing: 5
  • Communication: 5
  • Value for Money: 5
  • Archived Results: 5

Best part of the experience?

Straight North provided a variety of marketing consultation services including email strategy, marketing automation, and SEO. They also helped to create a marketing calendar for deployment.

Change about the experience?

Not that I can think of. They did a wonderful job, and we plan to reach out to them for any further adjustments to our marketing strategy as we move forward.

Overall Feedback:

The client had a single point of contact that took a proactive approach to learning about the company and its target audience. Improvements to email subject headings and verbiage according to best practices yielded a 30% increase in open rates. It was very nice to work with Natalie throughout the project because I didn’t have to retell our story. She was extremely helpful and really seemed to understand our business goals. We communicated primarily via phone and email, as well as webinars for screen sharing when necessary. She also had me send her team PDF files with emails that we had written so they could track changes and send them back.

  • hired for: Digital Marketing
  • hired in: 2018

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