Overview

Business development through a holistic perspective on brands.For a brand to be successful, it must have as clear a link to the company\'s vision and business model as it has to the organization\'s culture and values. It must be so strong and genuine that it can be allowed to permeate all the organization\'s decisions. In order to have an effect, it must also be concretized - partly in behaviors and attributes, and in what one communicates to the outside world.