Discover five free and affordable lead finder tools for agencies on a budget to boost growth and maximize client acquisition.

5 Free and Affordable Lead Finder Tools for Agencies on a Budget

Running an agency can be expensive, especially for a small outfit just getting off the ground. You need to save costs wherever possible to be viable, but you can’t afford to skimp on data quality for your clients. Sure, there are a few affordable lead finder tools out there that you’ve heard of, but how do you discern which ones offer solid data quality without breaking the bank?

That’s where this article comes in. We’ve done the research for you and highlighted five strong lead-finding tools to help your agency prospect high-quality leads on a super-tight budget. 

1. Instantly

Instantly’s Supersearch feature is the industry standard for powerful, AI-led prospecting experiences, enabling users to leverage its massive built-in B2B database of more than 450 million leads. The platform also offers AI Copilot, a fine-tuned AI model that’s essentially an advanced ChatGPT for outreach campaigns. With this, users can search for their ideal leads by prompting the model in plain language, finding them with unmatched ease.

Instantly provides a strong selection of manual prospecting options, including advanced filters. What really makes Instantly shine is its competitive pricing, including industry-low verification costs, all without sacrificing quality.

Feature Highlights

• Advanced filters: Get in-depth segmentation with advanced, AI-powered  search filters available in Supersearch.
• Advanced settings: Use advanced settings to fine-tune the prospecting experience, even at scale.
• Clone clients: Use AI to analyze and reproduce your ideal customer profile, getting tons of similar leads with no equal effect.
• Waterfall enrichment: Use aggregated data from seven different trusted providers to enrich leads.
• Smart site scraping: Scrape lead sites and business pages to get sharp insight into lead behavior.

Pricing

• Free trial available.
• Growth: $47/month.
• Supersonic: $97/month.
• Hyper credits: $197/month.

Pros 

• Attractive, easily navigable user interface across all tools and functions.
• Leads from the internal database come preverified.
• Effortless lead verification for externally sourced lead lists.   
• Generous export limits per month, with flexible add-on plans. 

Cons

• Instantly’s lead enrichment data is more than sufficient for personalization, but it doesn’t offer the same level of granular detail as some dedicated data-driven platforms. 

2. Apollo

Apollo is a go-to-market platform that uses AI to democratize the cold outreach process and allow smaller teams to accomplish way more. As part of its offerings, Apollo offers a completely free plan with enough functionality to support small-scale campaigns and help a fledgling agency deliver better returns on investment to clients. This means users can prospect leads from its 210 million+ B2B lead database without any financial commitment. 

Feature Highlights

• Precision search filters: Choose from 65+ purpose-built filters to quickly shortlist your ideal leads.
• Account-based prospecting: Identify key decision-makers within business accounts and get accurate contact information to reach out.
• Recommendations: Get AI recommendations on new leads to add to your campaign based on existing choices.

Pricing

• Free plan
• Basic: $59/month
• Professional: $99/month
• Organization: $149/month 

Pros 

• Offers very in-depth, granular insights into leads.
• Gives users access to fully-featured free trials of all its paid plans for evaluation.             

Cons

• Large gap between the free plan and the first paid tier, making the transition a little difficult.
• Filter collection can be overwhelming when trying to figure things out the first time.

3. Adapt 

Adapt is a dedicated data platform with a strong focus on scaling and personalization. While it’s limited in terms of post-prospecting features, it makes up for this with the sheer depth of its Adapt Data OS offering. With more than 250 million leads in its B2B library and a wide range of relevant data points, its free plan offers significant value.

Feature Highlights

• Adapt tech sector: Target any industry or niche and use technographic data to determine who needs your service before reaching out. 
• Funding insights: Connect with recently funded companies looking to invest in new partnerships.
• Adapt API: Use Adapt’s data anywhere with ease, allowing you to prospect and enrich leads at scale.

Pricing

• Free
• Starter: $49/month
• Basic: $99/month
• Custom

Pros 

• Offers advanced filters, even on its free plan.
• Focus on data ensures maximum compliance and security.  

Cons

• Doesn’t offer team management features on its lower-tier plans.
• Less extensive automation than other similar tools. 

4. Mailshake

While Mailshake is better known for its strong AI-powered outreach features, it’s also well-equipped for budget-friendly prospecting. Thanks to its extensive LinkedIn automation, users can prospect and enrich leads for outreach on two fronts, without having to add more to their workload.

Feature Highlights

• Data finder: Prospect leads from Mailshake’s internal database and trusted external sources simultaneously.
• Lead catcher: Manage all your prospects and conversations in one unified interface for easy administration.
• Chrome extension: Prospect on external sites with Mailshake tools via its powerful Google Chrome extension. 

Pricing

• Starter: $29/month
• Email outreach: $49/month
• Sales engagement: $99/month 

Pros 

• Very competitive entry-level pricing.
• Built-in multichannel prospecting and outreach features.       

Cons

• Less filter depth than many competitors.
• No evaluation plans available.

5. Snov

Snov’s prospecting features tie into LinkedIn automation as well, leveraging the professional site to bolster lead lists directly instead of using it as a data enrichment source. With extensive automation and built-in CRM, it offers a lot of value at a fairly competitive price and integrates well with many notable post-prospecting platforms. 

Feature Highlights

• Bulk domain search: Search through all accounts on multiple domains at once to find your ideal leads.
• LinkedIn prospect finder: Fill your lead lists quickly with LinkedIn data to prospect even faster.
• Chrome extension: Access Snov features while browsing on LinkedIn thanks to a powerful Google Chrome extension. 

Pricing

• Starter: $39/month
• Pro: Starting at $99/month
• Ultra: $738/month

Pros 

• Uses AngelList and Crunchbase databases for extra lead enrichment.
• Strong focus on automation.   

Cons

• All-in-one pricing approach occasionally leads to paying for other unneeded features.
• Only does external prospecting. 

Final Thoughts

While there are options on this list that are more affordable on paper, nothing beats Instantly when it comes to offering enterprise-level features on a budget. With its massive B2B database and full access to features at even the lowest level, Instantly is the premier choice for any agency looking for a lead finder. 

If you want to get started on giving your agency the best tools to find leads at low prices, get started with Instantly today.

The PressWhizz journey started in early 2023. What began as an internal tool for link management quickly evolved into a full-scale SaaS platform. Over 18 months of testing, development, and manual vetting laid the foundation for what would become the fastest-growing link marketplace in SEO.