When Aries Car Rental approached Digital Hitmen, they were struggling to gain traction in a highly competitive local market. Their online presence lacked visibility, and their website wasn’t generating enough organic leads. The goal was clear: improve their local search rankings, drive qualified traffic, and increase lead conversions.

Through a highly-targeted local SEO campaign, we were able to exceed expectations—earning us the Best Local Search Marketing Initiative at the 2024 Search Engine Land Awards.

The challenge

Aries Car Rental needed to stand out online and attract new customers in a highly competitive market. Competing with major brands like Kayak, Hertz, and No Birds meant Aries had to find a way to increase visibility in search results.

They also wanted to reach beyond their loyal customer base to new people actively searching for car rentals. Plus, with tourism affecting demand, Aries aimed to keep a steady flow of leads even during slower seasons.

The objective

Our objective was to create a high-impact SEO and conversion strategy that would not only attract quality traffic but also position Aries Car Rental as an authoritative brand in a competitive market.

We aimed to drive more valuable visitors to the site by targeting niche keywords that aligned with Aries’ unique offerings and appealed to customers already advanced in the buying journey. By mapping out the customer journey and optimising key site elements, we focused on turning visitors into customers.

Finally, building authority in the car rental industry was central to our plan, using high-quality content to solidify trust with potential clients and enhance Aries’ online presence.

For an in-depth look at the strategy driving these results, dive into our full case study.

The results

The local SEO campaign delivered outstanding results, with Aries Car Rental experiencing a 179% increase in organic bookings.

The business also saw a 68% increase in local traffic, with significant improvements in search rankings for their most important local keywords.

The revamped landing pages, combined with a robust content strategy, led to an increase in both traffic and conversions.

Key performance highlights

• • 179% increase in organic leads
• • 68% increase in local traffic
• • First-page rankings for critical location-based keywords

This award-winning campaign highlights the impact of a well-targeted local SEO strategy to not only grow traffic but also drive real conversions. Aries Car Rental saw impressive gains in both organic traffic and bookings by focusing on niche keywords, enhancing user experience, and delivering strategic content.

Interestingly, the growth in conversions outpaced the increase in traffic, proving that success comes from attracting the right visitors, not just more of them.

With optimised landing pages, compelling calls to action, and a customer-focused approach, Aries strengthened its online presence, diversified its customer base, and positioned itself for long-term success—even alongside larger competitors.

This is a reminder that in digital marketing, quality-driven strategies can deliver powerful results.

For businesses looking to maximise their online potential, the key isn’t just attracting traffic—it’s converting that traffic into meaningful business outcomes.

Curious to see how we helped Aries Car Rental achieve remarkable growth? Head to our case study for an inside look at the strategy that drove their success.

Want to see what the most award-winning small SEO agency in Perth can do for your business? Let’s talk.

Brad Russell is the Director and Co-Founder of Digital Hitmen and an award-winning SEO expert, widely recognised as one of Perth’s leading authorities in search marketing. Since 2009, he has built, scaled, and optimised websites that generate measurable revenue growth. With deep expertise in technical SEO infrastructure, conversion rate optimisation, and scalable content architecture, Brad delivers sustainable organic performance strategies that drive long-term business success.