Google Ads Marketing Agency vs. Facebook Agency Partner: Which One Should You Pick?

Posted on: March 14, 2022 | Written by: Robb Fahrion, Flying V Group

<div class=\"e14812-4 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Business owners often struggle to </span><a href=\"https://www.flyingvgroup.com/blog/2022/02/03/marketing-optimization-adv…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">make paid advertising successful</span></a><span data-uw-styling-context=\"true\"> because they either focus on one particular PPC network or they lack a system to scale their campaigns.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">In order to hire an agency to run paid advertisements, CEOs and decision-makers must first learn several key lessons beyond </span><a href=\"http://bclutch.co\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Google Ads management</span></a><span data-uw-styling-context=\"true\"> or </span><a href=\"https://www.flyingvgroup.com/services/pay-per-click-advertising/faceboo…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Facebook advertising</span></a><span data-uw-styling-context=\"true\">.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">In case you are one of those individuals who is looking for ways to generate more traffic from social ad campaigns, this post will assist you to decide if it’s better to work with a Google Ads Marketing Agency, or a Facebook Agency Partner.</span></p>
<p data-uw-styling-context=\"true\"><b data-uw-styling-context=\"true\">Here’s what we’re going to explore inside:</b></p>

<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Why You Should Consider Hiring a Paid Ads Agency</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Three Advantages of Working With a Paid Advertising Agency</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">What does a Google Ads Agency do compared with a Facebook Agency Partner</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">The Pros and Cons of Working with a Google Ads Marketing Company vs. a Facebook Advertising Agency</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Three Things Every CEO Needs to Know About Ads and Agencies</span></li>
</ul>
</div>
<div id=\"one\" class=\"e14812-5 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Why Hire a Paid Ads Agency?</strong></p>

</div>
</div>
</div>
<div class=\"e14812-6 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">The first thing that any business owner needs to do before starting a paid advertising campaign is to decide whether he wants to use only one or multiple ad platforms.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Why? Because there are<strong data-uw-styling-context=\"true\"> two types of advertisers</strong>:</span></p>

<ol data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Those who want to reach as many customers as possible with their ad budget;</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">And those who want to target specific audiences and spend less money.</span></li>
</ol>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You need to choose which type of advertiser you are. If you are someone who just wants to reach as many people as possible, then you should stick to one platform. But if you want to target your audience and spend less, then you must be able to manage multiple networks simultaneously.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Why hire a paid ads agency instead of a freelancer?</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">First, agencies have a </span><a href=\"https://www.flyingvgroup.com/approach/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">proven track record for creating advertisements</span></a><span data-uw-styling-context=\"true\"> that get results. Second, agencies <strong data-uw-styling-context=\"true\">deliver work on time and within budgets.</strong></span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">At Flying V Group, we’re constantly competing with freelancers, and ‘pseudo‘ agencies, who may appear they\'re an agency online but they’re really not, so the quality of that work and service is not up to par with what we provide.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">We find that a lot of agencies that we beat out provide a cookie-cutter, very basic type approach to these platforms. They don’t get into the nitty-gritty of campaign setup, campaign segmentation, making sure that we have all the different bells and whistles configured within a campaign, along with the efforts to ensure a successful campaign.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Also, they don’t do the reporting, tracking, and optimization at as frequent of a level as they should be doing.</span></p>
<p data-uw-styling-context=\"true\"></p>
<p data-uw-styling-context=\"true\"><img class=\"alignnone wp-image-14818 \" src=\"https://www.flyingvgroup.com/wp-content/uploads/M1-3-make-paid-advertis…\" alt=\"make-paid-advertising-work-ppc-ads\" width=\"434\" height=\"266\" data-uw-styling-context=\"true\" /></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">(Source: </span><a href=\"https://www.themarcomavenue.com/blog/5-components-of-successful-pay-per…\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">TheMarkcomAvenue.com</span></a><span data-uw-styling-context=\"true\">)</span></p>
<p data-uw-styling-context=\"true\"></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">So, how do you know WHEN you need a </span><a href=\"https://www.flyingvgroup.com/services/pay-per-click-advertising/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">pay-per-click advertising agency</span></a><span data-uw-styling-context=\"true\">?</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If:</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You <strong data-uw-styling-context=\"true\">won\'t be tracking or monitoring your campaign performance</strong> on a daily basis. Pay-per-click marketing requires constant babysitting, so if you don’t want to put in the work, get someone else to do it for you.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You\'re not sure about quality score and how to use it to get more clicks. Quality score affects ad placements and how much you pay for each click.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You don\'t have time to conduct in-depth keyword research. Keywords are extremely important when it comes to cost-per-click advertising. If you neglect this aspect, your ads will be expensive.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You don\'t have enough bandwidth to create personalized landing pages for each ad. Landing pages should be customized to match the ads visitors clicked on. This makes them more relevant to the user and increases conversion rates.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You\'re not determined to follow up on leads. You need to <strong data-uw-styling-context=\"true\">nurture your leads by constantly engaging</strong> with them. Your PPC ad agency should know how to do this.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You plan on using PPC alone, rather than as part of a full-fledged inbound marketing strategy. PPC works best when used in sync with </span><a href=\"https://www.flyingvgroup.com/services/search-engine-optimization/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">SEO</span></a><span data-uw-styling-context=\"true\">, </span><a href=\"https://www.flyingvgroup.com/services/social-media-marketing/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">social media</span></a><span data-uw-styling-context=\"true\">, and other inbound tactics.</span></p>

</div>
<div id=\"two\" class=\"e14812-7 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><b data-uw-styling-context=\"true\">Three</b><strong data-uw-styling-context=\"true\"> Advantages of Working With a Paid Advertising Agency</strong></p>

</div>
</div>
</div>
<div class=\"e14812-8 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">1. Easier on the Budget</strong></p>

</div>
</div>
</div>
<div class=\"e14812-9 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Do you have the time to find, hire, train, and manage an advertising team in-house?</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Then outsourcing your ads to a professional advertising agency can be very beneficial by saving you money while increasing the effectiveness of your campaign.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You don\'t have to manage the ins and outs of building, running, and monitoring ads for your business. The expert team you hire will <em data-uw-styling-context=\"true\">build campaigns, track your progress, and send you regular updates s</em>o you know exactly how your ads are performing.</span></p>

</div>
<div id=\"three\" class=\"e14812-10 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">2. Relationship Building</strong></p>

</div>
</div>
</div>
<div class=\"e14812-11 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Trust and rapport are vital when working with other professionals and agencies. This helps both parties understand each other better. When working with an agency, building trust and rapport is more than beneficial.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">The agency can win a long-term customer. You can trust them because they are </span><a href=\"https://www.flyingvgroup.com/our-work/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">reliable people</span></a><span data-uw-styling-context=\"true\"> who do what they say they will do. You can leave the ad campaign up to them while you concentrate on other parts of your business.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You should hire an ads agency to help you out because they will be able to suggest new strategies and creative ideas that will help you grow and scale.</span></p>

</div>
<div id=\"four\" class=\"e14812-12 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">3. Insights and Know-how</strong></p>

</div>
</div>
</div>
<div class=\"e14812-13 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">A paid agency can deliver you <strong data-uw-styling-context=\"true\">easy-to-digest reports</strong> regularly to keep you updated on your ad performance. Metrics should be customized according to your needs. For example, most reports include some sort of <strong data-uw-styling-context=\"true\">basic metrics for measuring regular performances</strong>:</span></p>

<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Average position</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Number of conversions</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Conversion rate</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Average cost per click (CPC)</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Click-through rate (CTR)</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Revenue</span></li>
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Top-performing ads</span></li>
</ul>
&nbsp;
<p data-uw-styling-context=\"true\"><img class=\"alignnone wp-image-14820\" src=\"https://www.flyingvgroup.com/wp-content/uploads/M1-3-why-people-click-P…\" alt=\"why-people-click-Paid-search-ads\" width=\"448\" height=\"320\" data-uw-styling-context=\"true\" /></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">(Source: </span><a href=\"https://www.galacticfed.com/blog/7-reasons-to-outsource-your-paid-media\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">GalacticFed.com</span></a><span data-uw-styling-context=\"true\">)</span></p>

</div>
<div id=\"five\" class=\"e14812-14 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"></p>
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">What Does a Google Ads Agency Do Compared with a Facebook Agency Partner</strong></p>

</div>
</div>
</div>
<div class=\"e14812-15 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Working with a Google ads marketing agency <strong data-uw-styling-context=\"true\">ensures the best service from experts</strong> who are recognized by Google itself. Our team was able to earn these distinctions through our hard work and effort to provide clients with the best possible ad management services.</span></p>

</div>
<div id=\"six\" class=\"e14812-16 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Why Should I Work with a Google Ads Partner like Flying V Group? What Does a Google Ad Specialist Do?</strong></p>

</div>
</div>
</div>
<div class=\"e14812-17 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><a href=\"https://www.flyingvgroup.com/google-partner-agency-program/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Google partners</span></a><span data-uw-styling-context=\"true\"> know how to manage Google ads campaigns better than anyone else. We serve many different businesses, both big and small, to help clients improve their results within their Google Ads campaigns.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Our team has extensive experience and training in offering the best ads experience for your business. We have tools and support to help you get the most out of your advertising campaign.</span></p>

</div>
<div id=\"seven\" class=\"e14812-18 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Can I Just Manage My Own Google Ads Accounts Without the Help of a Google Ad Specialist or Agency?</strong></p>

</div>
</div>
</div>
<div class=\"e14812-19 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Sure, but working with a partner means that you\'ll get<em data-uw-styling-context=\"true\"> expert service that is designed specifically for </em></span><em data-uw-styling-context=\"true\"><a href=\"https://www.flyingvgroup.com/blog/2021/08/31/digital-marketing-metrics-…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">increasing key metrics</span></a><span data-uw-styling-context=\"true\"> within your account.</span></em></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Our team is trained to <strong data-uw-styling-context=\"true\">optimize your campaign and make sure that we are </strong></span><strong data-uw-styling-context=\"true\"><a href=\"https://www.flyingvgroup.com/blog/2021/09/14/local-advertising-orange-c…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\">delivering better ROI</a></strong><span data-uw-styling-context=\"true\"> each and every month.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If you do not have the manpower to keep an eye on your account and make the necessary changes on a day-to-day basis then you definitely should hire a Google Ads Agency.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Want to reach your perfect client through demographic targeting and advertising? Then a </span><a href=\"https://www.flyingvgroup.com/services/pay-per-click-advertising/faceboo…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Facebook Advertising Agency</span></a><span data-uw-styling-context=\"true\"> allows for specific demographic targeting based on age, gender, location, interests, and other factors. You can then advertise to this specific group of people, all while keeping your budget safe.</span></p>
<p data-uw-styling-context=\"true\"></p>
<p data-uw-styling-context=\"true\"><img class=\"alignnone wp-image-14822\" src=\"https://www.flyingvgroup.com/wp-content/uploads/M1-3-Facebook-Statistic…\" alt=\"Facebook-Statistics-2022\" width=\"440\" height=\"513\" data-uw-styling-context=\"true\" /></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">(Source: </span><a href=\"https://statusbrew.com/insights/social-media-statistics/#facebook-stati…\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Statusbrew.com</span></a><span data-uw-styling-context=\"true\">)</span></p>

</div>
<div class=\"e14812-20 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<h2 class=\"x-text-content-text-primary\" data-uw-styling-context=\"true\"></h2>
</div>
</div>
</div>
<div class=\"e14812-21 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">What does a Facebook Agency Partner Do?</strong></p>

</div>
</div>
</div>
<div class=\"e14812-22 x-text\" data-uw-styling-context=\"true\">
<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Provides fine-tuned ad targeting; Facebook allows us to target demographics like income, job type, and home zip code.</span></li>
</ul>
<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Optimizes for mobile; Facebook has one of the largest mobile audiences of any advertising network platform.</span></li>
</ul>
<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Promotes brand awareness; such campaigns can dramatically increase your following and start lead nurturing.</span></li>
</ul>
<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Uses pixel tracking; we will install the Facebook Pixel on your site to track visitors and their characteristics.</span></li>
</ul>
<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Creates custom audiences; we help create custom audiences based on your customer persona for targeting your ideal prospects.</span></li>
</ul>
<ul data-uw-styling-context=\"true\">
<li data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Offers extensive reports; </span><a href=\"https://www.flyingvgroup.com/blog/2022/02/01/analytics-tools-roi-market…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Facebook Analytics</span></a><span data-uw-styling-context=\"true\"> are the best in the business and provide invaluable consumer insights.</span></li>
</ul>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If you are looking to get more sales, </span><a href=\"https://www.flyingvgroup.com/blog/2021/02/17/how-content-marketing-serv…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">generate leads</span></a><span data-uw-styling-context=\"true\">, or book appointments with your business, both platforms are excellent choices. Google has a slight advantage however due to the intent of the customer.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If your goal is to<strong data-uw-styling-context=\"true\"> increase brand awareness</strong>, Facebook can be the best option.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">In a perfect world, you would utilize both ad platforms together to create a highly effective marketing campaign. Both will help drive more traffic and interest to your business and retarget customers to </span><a href=\"https://www.flyingvgroup.com/blog/2017/09/07/5-design-elements-that-can…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">increase conversion rates</span></a><span data-uw-styling-context=\"true\">.</span></p>

</div>
<div class=\"e14812-23 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">The Pros and Cons of Working with a Google Ads Marketing Company vs. a Facebook Advertising Agency</strong></p>

</div>
</div>
</div>
<div class=\"e14812-24 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Which ad platform (and advertising agency) works best for your business will depend on your <em data-uw-styling-context=\"true\">marketing objectives, ad budget, and type of business.</em></span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Each advertising channel comes with its advantages and disadvantages, but both remain the most powerful tools available for small and large business owners to help their company grow.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Google Ads offers a variety of advertising options, including<strong data-uw-styling-context=\"true\"> text-based ads</strong> that appear on the top and bottom of the search results page, <strong data-uw-styling-context=\"true\">banner ads</strong> on 2+ million websites across Google\'s network, <strong data-uw-styling-context=\"true\">video ads</strong> within relevant YouTube videos, <strong data-uw-styling-context=\"true\">shopping ads, and Gmail inbox ads.</strong></span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Each ad placement has its differences in terms of benefits, performance, and cost per click (CPC).</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">In a survey run by Databox, marketers revealed their average cost-per-click for Google Ads. More than half reported a CPC of less than $2;</span></p>
<p data-uw-styling-context=\"true\"></p>
<p data-uw-styling-context=\"true\"><img class=\"alignnone wp-image-14823\" src=\"https://www.flyingvgroup.com/wp-content/uploads/M1-3-average-cost-per-c…\" alt=\"average-cost-per-click-google-ads\" width=\"440\" height=\"440\" data-uw-styling-context=\"true\" /></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">(Source: </span><a href=\"https://databox.com/facebook-ads-or-google-ads\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Databox.com</span></a><span data-uw-styling-context=\"true\">)</span></p>

</div>
<div class=\"e14812-25 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"></p>
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Google Ads Advantages:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-26 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">1. Customer Intent is High:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-27 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">When customers go to Google, they are usually looking for an answer. Their search may be for answers to questions like \"How much does it cost to buy a furnace?\", or \"Which plumbing company can I trust?\". Either way, <em data-uw-styling-context=\"true\">they\'re looking for solutions to their problems.</em> So make sure your business\'s solution shows up when they type in what they need!</span></p>

</div>
<div class=\"e14812-28 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">2. Detailed Targeting:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-29 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You can advertise based on age, gender,</span><a href=\"https://ads.google.com/intl/en_id/home/resources/reach-larger-new-audie…\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"> <span data-uw-styling-context=\"true\">demographics</span></a><span data-uw-styling-context=\"true\">, device, keywords, and more. However, their most unique feature is the in-market audience. With this, Google will show your ad to people it has identified to be in the market for your product or service based on their search history and online behaviors.</span></p>

</div>
<div class=\"e14812-30 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">3. Higher Conversions:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-31 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Typically a customer will be closer to the end of their buying cycle when they go on Google, therefore the conversion rate tends to be higher than other platforms like Facebook.</span></p>
<p data-uw-styling-context=\"true\"><i data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">One of the major drawbacks to Google is that it\'s expensive.</span></i></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Depending on the keywords, audience, and the other targeting features you use, it can cost anywhere from <strong data-uw-styling-context=\"true\">5 cents per click to up to $50 per click.</strong> This means, for a small business, a small budget may not go very far and you may not get a huge number of impressions or clicks.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Facebook Ads offers plenty of advertising options and formats:</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Image ads, video ads, poll ads, carousel ads, slideshow ads, collection ads, instant experience ads, lead ads, dynamic ads, messenger ads, stories ads, and augmented reality ads.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Facebook also has very detailed targeting options that allow you to hone in on customers such as their location, job title, relationship status, your interests (based on online behaviors), family status, life events, and more.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">The biggest advantage of Facebook is its <strong data-uw-styling-context=\"true\">ability to target based on your objective</strong>...</span></p>

</div>
<div class=\"e14812-32 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Facebook Objectives</strong></p>

</div>
</div>
</div>
<div class=\"e14812-33 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">For some businesses, brand awareness is key and they are looking to get lots of impressions, others want traffic to their website, and for the rest, conversions are most important. No matter what your goal is, with Facebook, you can optimize your ads performance to match.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If we compare apples to apples and the CPC of Facebook ads vs Google ads,</span><a href=\"https://sixads.net/blog/facebook-ads-cost/\" target=\"_blank\" rel=\"external noopener noreferrer\" data-wpel-link=\"external\" data-uw-styling-context=\"true\"> <span data-uw-styling-context=\"true\">Facebook ads</span></a><span data-uw-styling-context=\"true\"> typically cost between <strong data-uw-styling-context=\"true\">$0.10 and $2.00 per click</strong>. This is significantly lower than Google. Why is that? Well...</span></p>
<p data-uw-styling-context=\"true\"><i data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Buyer intent on Facebook is much lower than Google.</span></i></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If you consider how users interact with Facebook, they typically are logging on to watch funny videos, communicate with friends, and see the latest news/trends.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">This means your audience is less qualified when compared to Google. This is where <em data-uw-styling-context=\"true\">creativity and a powerful marketing message</em> are required. Businesses need to invest in ads that pique users\' interest and stop them from scrolling past.</span></p>

</div>
<div class=\"e14812-34 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">The Major Pros of Facebook Advertising Are...</strong></p>

</div>
</div>
</div>
<div class=\"e14812-35 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">1. Low Cost:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-36 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">They only cost a fraction of what Google does which means it\'s more available for businesses with smaller advertising budgets and your monthly </span><a href=\"https://www.flyingvgroup.com/blog/2021/08/12/how-to-use-your-spend-budg…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">ad spend</span></a><span data-uw-styling-context=\"true\"> will get you significantly more impressions.</span></p>

</div>
<div class=\"e14812-37 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">2. Exposure:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-38 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You can get more impressions and brand awareness because users spend more time on Social Media than on any other platform.</span></p>

</div>
<div class=\"e14812-39 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">3. Retargeting:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-40 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You can also retarget your website visitors to help drive sales and increase conversions from your other marketing campaigns.</span></p>

</div>
<div class=\"e14812-41 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">4. Custom Audiences:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-42 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Target users similar to your existing customers or people who have visited your website who may also be interested in your offering.</span></p>

</div>
<div class=\"e14812-43 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">The Major Con of Facebook Ads...</strong></p>

</div>
</div>
</div>
<div class=\"e14812-44 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Low Buyer Intent:</strong></p>

</div>
</div>
</div>
<div class=\"e14812-45 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You could spend your whole budget and get very few purchases if your messaging and ad creative is not appealing.</span></p>

</div>
<div class=\"e14812-46 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Three Things Every CEO Needs To Know About Ads And Agencies</strong></p>

</div>
</div>
</div>
<div class=\"e14812-47 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><b data-uw-styling-context=\"true\">1. Be Crystal-clear About What You Want</b></p>

</div>
</div>
</div>
<div class=\"e14812-48 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You must first understand what you want and then communicate it clearly. For this, there’s nothing like conducting thorough market research.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">For instance, if you are planning to use Google Ads, you will need to know how much it costs and how much can be spent each day. Is there an additional fee for exceeding the daily budget limit?</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">How long does it take your agency to deliver results?</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">These are just some of the questions you need to ask.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You should also consider whether the company provides any </span><a href=\"https://www.flyingvgroup.com/blog/2021/08/03/seo-competitor-analysis-ch…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">SEO services</span></a><span data-uw-styling-context=\"true\">. Although these are not strictly part of the PPC process, it is important for getting <strong data-uw-styling-context=\"true\">high rankings on search engine sites</strong> like Google.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">In short, it’s imperative to hire an agency with experience and expertise in every aspect of digital marketing. That includes PPC management, social media advertising (Facebook, Twitter, LinkedIn), </span><a href=\"https://www.flyingvgroup.com/blog/2021/06/15/email-marketing-a-guide-fo…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">email marketing</span></a><span data-uw-styling-context=\"true\">, mobile marketing (text messaging, push notifications), SEO, SEM, etc.</span></p>

</div>
<div class=\"e14812-49 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><b data-uw-styling-context=\"true\">2. Be Clear About Your Marketing Objectives</b></p>

</div>
</div>
</div>
<div class=\"e14812-50 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">It is essential that you can articulate your marketing objectives clearly in terms that the agency will understand.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">For example, if we wanted to boost sales by 20% we would need to tell them this: \"We want to increase our sales by 20%.\" It\'s very easy for someone to say something vague like \'</span><a href=\"https://www.flyingvgroup.com/blog/2020/04/08/podcast-how-to-increase-on…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">increase our visibility</span></a><span data-uw-styling-context=\"true\"> or \'</span><a href=\"https://www.flyingvgroup.com/blog/2018/06/06/5-things-everyone-is-sayin…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">boost our brand awareness</span></a><span data-uw-styling-context=\"true\">\'. However, these words mean nothing unless they\'re defined more specifically.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">The same goes for anything else. Be specific about what it is you want. Don\'t say \"</span><a href=\"https://www.flyingvgroup.com/blog/2021/09/09/track-seo-boost-google-ran…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">get us ranked</span></a><span data-uw-styling-context=\"true\">\" without specifying exactly what you mean by that. It\'s impossible to determine whether or not you\'ve reached your goals if you don\'t know what they are.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">That’s why we always ask our clients for their goals when we establish a new account. We aim to help them reach those goals by providing solutions that meet their needs.</span></p>

</div>
<div class=\"e14812-51 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><b data-uw-styling-context=\"true\">3: Set Up a Budget and Stick to It</b></p>

</div>
</div>
</div>
<div class=\"e14812-52 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You must make sure that the budget you work out includes all the necessary costs and expenses before you begin working with an agency.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If your campaign does not yield expected results, it would be wise to include some <em data-uw-styling-context=\"true\">contingency funds.</em></span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">You should also consider how many hours you expect to spend on your project every month. This will allow you to plan for your budget accordingly.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Agencies sometimes use contracts that lock clients into long-term commitments. It\'s important that you understand how much work goes into setting up an account. You\'ll need to consider whether the benefits outweigh the costs.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">If your budget allows for a longer-term agreement, then do so. You may not get a better deal elsewhere.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">A good agency will offer you a<strong data-uw-styling-context=\"true\"> term contract</strong> that’s suitable for your business needs and budget. This means you won\'t have to commit to a long-term contract right off the bat. Instead, you\'ll get to see how your campaign does for a few months before deciding whether it\'s a good fit for you.</span></p>

</div>
<div class=\"e14812-53 x-text x-text-headline\" data-uw-styling-context=\"true\">
<div class=\"x-text-content\" data-uw-styling-context=\"true\">
<div class=\"x-text-content-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><strong data-uw-styling-context=\"true\">Ready to Reap the Rewards of Strategic Ad Placement?</strong></p>

</div>
</div>
</div>
<div class=\"e14812-54 x-text\" data-uw-styling-context=\"true\">
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Here\'s what you need to do next:</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">1) Know what you want to achieve from the start. If you don’t know exactly what you want to achieve, it will be difficult for your agency to come up with creative ideas to achieve those goals.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">2) Have realistic expectations. </span><a href=\"https://www.flyingvgroup.com/blog/2021/09/15/paid-advertising-platforms…\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">Paid advertising</span></a><span data-uw-styling-context=\"true\"> agencies are not miracle workers – they cannot guarantee any specific results.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">3) Be honest. The best way to ensure success in your marketing campaign is if both parties are upfront about what you expect.</span></p>
<p data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\">At</span><a href=\"https://www.flyingvgroup.com/services\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"> <span data-uw-styling-context=\"true\">Flying V Group</span></a><span data-uw-styling-context=\"true\">, we can help you develop a multi-channel, cohesive paid advertising strategy serving sales-based ads and content-based ads, across the best</span><a href=\"https://www.flyingvgroup.com/services/pay-per-click-advertising/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"><span data-uw-styling-context=\"true\"> social media networks</span></a><span data-uw-styling-context=\"true\">.</span><a href=\"https://www.flyingvgroup.com/contact-us/\" data-wpel-link=\"internal\" data-uw-styling-context=\"true\"> <span data-uw-styling-context=\"true\">Contact us</span></a><span data-uw-styling-context=\"true\">.</span></p>
<p data-uw-styling-context=\"true\"></p>

</div>

About the author:

Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.

&nbsp;

Leave a Reply

Your email address will not be published. Required fields are marked *